Automotive Advertising Agencies Must Promote Training To Help Them Sell More Cars And Services

To train – or not to train – is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale.  Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never ending supply of salespeople and service writers who earned a higher than average income for their efforts.  Today’s consolidating auto industry has changed the math for auto dealers who now have to deal with shrinking sales volumes, reduced profit margins and the resulting loss of a ready willing and able sales and service staff whose incomes have been reduced along with dealer profits. Automotive advertising agencies have always been tied to their auto dealer clients bottom line – whether they knew it or not – and today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.  Automotive advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies provide efficiencies that allow auto dealerships to operate with reduced budgets and support staff in sales and service. Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them.   That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the world wide web.  The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology, however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealers.   However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own.  These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins. Internet based applications like Hire The Winners help human resource departments sort through applicants in the hiring process.  Their focus is on personality traits and people skills surfaced in a series of videos posted on a site that is linked to help wanted ads.  This screening process allows the auto dealer to determine how the applicant will react to various real world scenarios in the sales and service process.  Applying this filter before investing in training and lost sales opportunities caused by a bad hire provide an R.O.I. that can be easily verified with improved employee retention, C.S.I. / S.S.I. scores for the dealership and incremental increases in sales and service productivity by a well screened employee.Similar advantages in training during the sales and service process can be applied by applications like DealerMouth that allow sales and service staff to promote themselves through their own websites hosted – and monitored – by the auto dealer to promote best practices.  This ongoing training by senior management compliments the desire by the automotive advertising agencies to extend the reach and frequency of their online automotive advertising messaging beyond the auto dealerships websites and or third party automotive advertising platforms.  Training by example is a proven practice that can be applied on the internet super highway in the virtual showroom much like it used to be applied in brick and mortar facilities.Newly developing applications focused on enhancing the sales process with integrated training components are also in development.  Applications designed for kiosk, desk top and even mobile platforms promise to support sales and service staff before, during and after the buying and shopping experience for customers.  Providing sales people and service writers with best practices and word tracks to enhance the customer experience during their sales and/or service presentation will empower the staff by offering them relevant information to help the customer make a buying decision.  In addition to increasing their individual productivity on a real time basis, there is a residual benefit of training the sales and service writer who will be better able to apply and retain the information built into their more consistent presentations to their customers.  Automotive advertising agencies are tasked with evaluating new technologies and automotive advertising applications to provide more for less for their auto dealer clients.  The presumption that these technologies can – or should – replace people in the process is misguided if it doesn’t increase the productivity of the people that remain.  Training will increase the R.O.I. that auto dealers receive from their staff.  More importantly for automotive advertising agencies is that training will directly impact the auto dealers bottom line which is certainly part of the job description for automotive advertising agencies in today’s challenging auto industry.       

Top Automotive Locksmith Services You’ll Wish You Knew

For some individuals, they find the need to get hold of automotive locksmiths only in times they want to obtain access into their vehicles. While, you are likely to popularly identify them for their expertise in designing keys and opening automobiles’ entrance doors or trunks, you might like to read further so you’ll know a few other essential services that might be helpful to your current or long term decisions.There are folks who have bought autos with advanced safety systems. As an example, a few of these cars can operate by utilizing transponder chip or inserting a transponder key. By just pushing the button on the transponder chip, the automobile automatically starts. Once this chip or key is lost, it can lead to some complications. Some individuals who happen to be in this sort of situation decide to phone the car’s developer to get another chip or key, which can in fact be pretty costly. You can keep away from such an expenditure by getting in touch with automotive locksmiths as they can easily install a fresh system to substitute your mislaid key-less entry system at a more reasonable amount.Here Are Some Additional Services You Can Receive From An Automotive Locksmith:1. Tattered Key Repair service – they can mend or improve vehicle keys that are worn-out or broken.2. Deal with Compromised Locks – your automobile’s locks can be damaged due to distinct reasons. Whatever be the cause, locksmiths possess skill-sets that can restore the locks in your auto.3. Sticking Keys Repair service – in case you have broken-off your key while striving to open your vehicle, allowing the key pieces to be stored inside, locksmiths can dispose of key components inside the key hole and present you with a replacement key to regain entry.4. Forfeited Key Replacement – At any time you lost or damaged your key yet determined not to upgrade your locks, you can always request a locksmith professional to make a similar key.5. Car Alarms Installation And Repair – if ever you like to have a warning system placed in your automotive or have your present alarm serviced, then locksmiths can present you with the most cost effective services.6. Motor bikes, Motor boats, Commercial Automobiles Re-key services – In addition to cars, they can present re-key services on different kinds of transporting machines.7. Round The Clock Emergency Vehicle Service – This is a service each and every locksmith corporation ought to have, notably that locked-out and repair service are usually erratic.8. Roadside Re-Key Support – in the event you lose or inflict damage on your key and you require to be on the highway without delay, locksmith professionals can grant on the spot re-key service.To effectively deal with emergency cases, locksmith professional organizations are open Twenty-four hrs a day and 7 days a week. It is less expensive to obtain the services of locksmiths in contrast to receiving help from your insurance corporation.A certified automotive locksmith features distinct experience that separate them with other seasoned locksmiths. As progress in vehicles and security technology is nonstop, so as the skill-updates automobile locksmiths have to go through.

Automotive Service Manger Training is Important For Many Reasons

When you own a garage, you need to be sure that your employees have a good working knowledge of their job. There are a lot of positions that make up a good automotive garage. The main thing that an owner has to do is to make sure that the workers are well trained and up to date on the current information. The most important is automotive service manger training.It is truly imperative to any business to make sure everyone has all of the information that they need for their job in the business. Ongoing training needs to take place to keep up with the latest information. The manager is especially responsible for knowing the current information in any garage. When this happens, the business will thrive.Training is a great thing to invest in when it comes to any business. Good training means that the staff knows what they are doing and knows all of the latest techniques. This will come through to the customer and your service shop will do much more business than it would otherwise.Many auto service shops are lagging in their business. Most blame the state of the economy for this. While this is probably true, it would also have to do with the service shop not have the right training to run the business correctly. A well-run shop will do great business in any economy and training results in great profits.The service manager is actually a very big role in the auto service garage. To do really well in this position, a person needs to know a lot of aspects of the business. They especially need to be aware of paperwork and how the business end of the shop works. There is a lot to know and ongoing training will help them to keep in touch with each part of the business and will also help them learn the newest techniques.What is really important for them to understand are all of the state laws and the regulations that pertain to this business. The disposal of hazardous fluids and materials is highly regulated. If the manager does not understand the law the shop could get in a lot of trouble and get huge fines.Having a good knowledge of office skills is also a must for the manager. They need to have good accounting skills as well as good marketing skills. Without these skills they will not be able to deal with the paperwork involved with the garage. Insurance claims, invoicing and other issues need to be dealt with by the manager from time to time.